Winning at Distributed Commerce: A Guide for Brands
In this white paper, we explain the changing landscape of commerce and the important role that product content plays in how consumers shop and what brands need to do to adapt. We’ll explore four key areas: the Primacy of Product Content, The Changing Structure of Retail Relationships, Building a Digital First Organization, and the Importance of Ecosystem. We give you the strategy and best practices for what brands need to do organizationally and strategically to ensure they are at the top of their digital game, with strategy and recommendations coming from market research and experience working with the most successful brands that have tackled these challenges.
Sponsored by Salsify