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Winning with Analytics - October 2012

Posted on 8.30.2012

:: Learn how to capture the most accurate view of a site’s performance with practical analytics, all while breaking free from the metrics comfort zone and racing toward analytics success. ::

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Below you will find the table of contents for the October 2012 edition of Website Magazine. The feature article, "Winning with Analytics" offers a sensible and insightful look into how to define an analytics finish line and how to prepare and execute a plan to reach it. Analytics is only one topic within this issue. From a step-by-step guide on developing a more substantial and effective LinkedIn presence to a look at the most common Web design mistakes, this issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds. 

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FEATURE: Winning with Practical Analytics 
From traffic sources and time-on-site to abandonment and bounce rates, there are plenty of metrics to help your business capture the most accurate view of your site's performance - as long as you get out of their way. Break free from your metrics comfort zone and race toward analytics success.

Website Magazine Departments

- Enterprise Ready: Get Your Company LinkedIn
- Small Business Lab: Biggest Web Design Mistakes
- Top 50: Digital Advertising Networks
- Mastering Search: Performance PPC Reports
- E-Commerce Express: Google Shopping & Product Feeds
- Design & Development Digest: Flash to HTML5
- Commentary: Start Over as a Startup

The Benefits of a Website Preference Center
Don't let opt-out be your consumers' only option. Provide them with customizable options to build brand loyalty, increase conversion rates and extend customer relationship. 

Building a Social Business Now
Ten straightforward strategies to capitalize on social as not only a marketing tool, but also a way to improve productivity and efficiency among your employees. 

Why You Need OaaS (Office as a Service)
OaaS solves the tech headaches of an increasingly mobile workforce. Companies can save cash in the process with lower overhead, greater efficiency and more. 

Everyday Blogging for Online Success
The humble blog has earned its place in today's social media driven marketplace, and is also a driving force in marketing communication strategy. Here's a half-dozen blog-winning strategies to adapt. 

Getting Started with Database-Enabled Websites
By incorporating a Web database to your static website, you provide users with dynamic features that make the site more useful. Features like tech support and search functions also increase conversion.








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