Three Contest Platforms to Help Brands Win
Ever passed up browsing through the pictures of an ugly Christmas sweater contest? Not many of us do, because even if we don’t enter the contest ourselves, the contest and pictures are amusing and interactive.
However, not only are contests an enjoyable pastime, but they can also be used as valuable tools for brands looking to engage their audience. Yet setting up and managing contests can be difficult and time consuming. So instead of throwing out the idea of contests all together, why not use a platform to help your business create and manage these interactive online sweepstakes?
Here are three contest-creating options to consider:
This contest platform for small businesses and organizations, helps its users create, manage and promote their own user-generated content (text, photo and video) contests and sweepstakes. Contest can be set up on unique URLs, but many customers use either a subdomain or vanity URL. Additionally, contests live in a brand’s Facebook Fan Page, and brands can also require users to like their fan page prior to accessing the contest. Contests are completely customizable, and Contestcore monitors all votes and users in order to protect against vote fraud.
Contest Manager from Wizehive helps manage Facebook, photo, video contests and more. The contest forms are customizable and can be created on a stand alone Web page or integrated into an existing website. Contest voting is also customizable, and can be configured to a user’s preferences, such as scaled rankings, randomized winners, public voting options or through a team of private judges. Brands can also generate revenue by requiring entry fees as part of the application process.
Create custom-built contests online through avenues like Facebook and mobile with Memelabs. This platform allows its brands to monitor campaigns through analytics and reporting, as well as reach out to a user base with a newsletter management system. Furthermore, brands can generate buzz through social media and other promotional tools from the platform, such as a custom player that encourages users to share and promote the contest. Clients of this platform include Old Navy, Levi’s, PBS and Wells Fargo.