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Wistia Takes Video to the Enterprise

Posted on 8.31.2015

Enterprises taking advantage of the many benefits of video today have likely experienced the complexities of managing (hosting and analysis, for example) those important assets and their corresponding campaigns.

One of the most significant problems faced by enterprises using videos is that there are so many different solutions required to make those initiatives worthwhile - inexpensive to operate but with a high yield in terms of response and performance. Fortunately, that's starting to change and none too soon.

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Online video marketing and analytics platform Wistia, for example, is expanding its offering with a plan designed exclusively for larger companies. Wistia's new enterprise service level includes all of the platform's existing features (including video analytics, video management tools and customizable video players) but is targeted at big brands betting big on video by offering custom integrations with marketing automation platforms such as Hubspot, Marketo and Pardot as well as unlimited video hosting.

By offering marketing automation integrations, enterprises will be able to track the videos that are being watched by their users, score leads based on viewing habits, and pull analytical data directly into the company's marketing automation platform of choice. With a surge of video usage by brands on the horizon, enterprises that recognize the opportunity for more efficient and effective platforms like Wistia will most certainly be better positioned for 'Net success in the future.

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