With Emma for Shopify, Retailers Send Email Based on Customer Data Changes
Email marketing software Emma announced an integration with e-commerce and retail platform Shopify.
The integration lets Shopify retailers using Emma for email marketing sync their customer data to target key customers, track marketing ROI and automate email messaging. Users can set up emails to automatically send based on a change in customer data, like number of purchases or spend, or even to reward loyal customers or thank new customers for making a purchase. Emma's system can even track Shopify purchases that result from clicked links within an email, making it easier for retailers to connect sales to the overall ROI of email marketing efforts.
“Many of our top retail customers currently use Shopify to power their online stores,” said Emma CEO, Clint Smith. “Our new Shopify integration gives retailers more insight into how their marketing efforts connect to sales, and the smarts are built right in, with easy-to-use tools and actionable data designed to make their marketing more effective and thoughtful.”