With Organic Reach Slipping, Pagemodo Pushes Ad Product
With frequent News Feed algorithm updates, businesses relying on Facebook as a no-cost way to acquire and retain customers have been forced to consider advertising options to get the same, if not better, reach.
Pagemodo, a social media marketing tools covered quite often here at Website Magazine, has announced the availability of social ads - providing small businesses with tools to easily design, target, publish and analyze ad campaigns on Facebook.
The new social ad tool, which is available to Pagemodo Pro and Agency subscribers, features:
+Simple, user-friendly interface
+Step-by-step Facebook ad creation
+Design tools for ads with company logos and custom images
+Collection of ad templates to highlight sales, events, promotions and more
+Library of royalty-free images for ad usage
+Simplified ad targeting on demographics, interests, connections and more
+Compatibility with Facebook desktop and mobile
+Ad analytics to help optimize strategy
In addition to these new advertising options, brands have gotten good use out of Pagemodo's free post designers, which allows them to highlight their products, services, promotions and other content in a visual way to increase engagement on the different social networks.