Wix Delivers Online Ordering with OpenRest Acquisition
Popular DIY website building platform Wix is catering to its clients in the restaurant industry with its newest acquisition of OpenRest.
OpenRest offers an easy-to-implement system that enables online menu and order management, native mobile app development and payment processing. With OpenRest’s integration into the Wix platform, restaurant owners will be able to take orders directly from their website and native mobile apps, which means they can reduce reliance on phone orders or the use of commission-based marketplaces. Wix and OpenRest plan to launch a complete online business management solution for restaurants in 2015.
“We launched OpenRest four years ago with the goal of helping restaurant owners and operators streamline their businesses and tap into the opportunities presented by the internet. By joining a market leader like Wix, we will be able to exceed this goal and take our technology so much further,” said Danny Leshem and Yoav Amit, co-founders of OpenRest who will both join Wix. “We’re very proud of the solution we developed and are excited to continue to change the way restaurants do business online.”
It is important to note that this acquisition supports Wix’s plan to narrow in on the online needs of industry-specific verticals, which was first revealed in the company’s August launch of WixHotels.
"OpenRest perfectly complements our strategy to further enhance the Wix platform with tailored industry-specific solutions. There’s no industry more deserving of this focused attention than the restaurant industry," said Avishai Avrahami, Wix Co-Founder and CEO. "With Wix and OpenRest, restaurateurs will have a technologically advanced and cost effective solution to better manage their business and their customers’ experience.”