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Wix’ Ecommerce Inspirations and Aspirations

Posted on 11.18.2012

Web-publishing platform Wix has announced a partnership with ecommerce solution Shopify which enables the Wix user base to integrate the popular ecommerce solution from Shopify into their websites.

“Together Wix and Shopify will propel entrepreneurs and small businesses to new levels,” said Wix Co-founder and CEO, Avishai Abrahami. “The web enables small business owners to play in the same field as huge corporations. By adding a Shopify ecommerce solution into our App Market and thereby into Wix websites we set out to bridge the gap even more. Through this partnership, we’re providing small businesses with advanced, affordable and professional tools that heighten their competitive edge.”

A Shopify ecommerce App is now available through the Wix App Market. Combining the two solutions is a good fit for those with limited coding experience, but an active interest in building a basic ecommerce web presence. Wix currently serves 27 million users worldwide while Shopify counts 35,000 online retailers as its own.

“This partnership is a great example of how technology is helping to democratize small business and retail,” said Harley Finkelstein, Chief Platform Officer, “Combining Wix’ industry-leading HTML5 website builder with Shopify’s best-in-class ecommerce platform will give entrepreneurs and SMB’s the most seamless, easy-to-use and scalable website and ecommerce package imaginable. The partnership of Shopify and Wix is an absolute game changer for small businesses."

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