Wix Music 2.0 Puts Artists In Control
Popular website building platform Wix is unveiling version 2.0 of its music offering that was initially launched in March.
Wix Music 2.0 is created specifically for musicians. The product suite comes with tailored website templates, enables users to sell commission-free digital music files on their site, distribute music to more than 120 streaming services and online stores, sell tour and show tickets through integrations with BandsInTown or Songkick, manage fan communications, sell merchandise, create electronic press kits and view important analytics.
"Wix Music was designed to put the artists in control of their brand, their art and their business. It is the perfect example of our commitment to providing our users with all of the tools they need to make their dreams a reality online," said Avishai Abrahami, Wix.com's Co-founder and CEO. "Wix Music gives musicians an all-in-one technology solution for all aspects of their business from building a stunning website and engaging their fans to selling their music, all while keeping 100 percent of the profits from their art."
For the launch of Wix Music 2.0, the company partnered with Macklemore and Ryan Lewis, who created a series of custom videos for Wix Musix users to help mentor emerging musicians and provide tips on how to succeed as an independent artist. What’s more, this partnership includes a campaign on YouTube titled “OpeningAct that will generate more than 100 million views for Wix Music users’ videos.
"Wix Music allows musicians to grow their business while staying true to the art they create," said Macklemore. "What made their platform so dope to me was seeing an artist in control. The internet is crucial for today's artists and Wix Music is a great tool to let them leverage it to the fullest degree. You can create your own website, sell your music, engage your fans, sell merchandise and all from one location while staying true to yourself."