Wix Partnership Delivers New Hotel Marketing Options
A new partnership between Cloudbeds and Wix is improving hotel marketing options for independent hoteliers.
The partnership comes after Wix launched a tailored solution for property owners last August, dubbed WixHotels. WixHotels is a code-free booking engine that can be integrated into the Wix websites of hotels, B&Bs, hostels and vacation rentals. Through the partnership, Wix hotel customers have access to Cloudbed’s “myallocator” feature, which is a channel manager for independent properties. The integration allows hoteliers to market their vacant inventory on thousands of new online marketplaces.
It is important to note that myallocator by Cloudbeds includes more than 300 integrated marketing channels, as well as powers inventory deliverability for thousands of hotels, hostels and B&Bs in more than 100 countries. Without a solution like myallocator, listing vacant inventory with online travel agencies can be challenging because each has its own set of requirements in order to get listed. This creates an environment where OTA listings are dominated by franchises and large groups.
“The last thing any property owner wants is a room to sit empty. Myallocator makes for a powerful integration with WixHotels that seamlessly adds easy-to-use channel management to its existing native booking engine functionality,” said Adi Zellner, product lead for WixHotels. “Through the WixHotels application, property owners can accept and manage room bookings from their own site as well as bookings through major sites like AirBnB, Expedia, Booking.com, Travelocity and many others.”
Cloudbeds created the myallocator channel manager to save hoteliers time, money and to make it easier to connect to online marketplaces. Plus, the solution helps independent hoteliers market their properties through new marketplaces they may not have otherwise been aware of.
“WixHotels was a brilliant move by Wix.com,” said Adam Harris, CEO of Cloudbeds. “With thousands of hotel customers using their intuitive online marketing platform, Wix was smart to provide a direct booking solution for property owners. We’re thrilled to partner with WixHotels through this integration.”