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Wix Puts Focus on M-Commerce

Posted on 3.18.2014

Wix is putting the focus on mobile with its new acquisition of Appixia, an m-commerce native app building platform.

Similar to Wix, Appixia enables users to build apps with no coding knowledge required. Through the acquisition, Wix will be able to add another layer of technology to its product suite that aims to empower small businesses and individuals to build their online presence.

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“Appixia is the perfect addition to the Wix platform. It truly embraces our mission of bringing the most function-rich and innovative technological solutions to users, regardless of their technical ability or budget,” said Avishai Avrahami, Wix’s CEO, co-founder and chairman. “Native mobile apps are a huge part of managing and promoting a business online. Expanding the range of mobile solutions we provide our customers with is a strategic focus for Wix, and by integrating Appixia’s technology we can more quickly boost and further diversify our mobile offering.”

The Appixia platform enables users to build and launch m-commerce apps for both iOS and Android devices. Moreover, Appixia offers features like push notifications, barcode scanning, location-based services and credit card scanning. The platform should prove to be a good acquisition for Wix, as it will help the website builder expand its existing mobile offerings. According to Wix, its users are currently creating more than 30,000 new mobile websites every day.


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