Wix Welcomes Social Commerce
Social commerce is just a click away for Wix merchants, thanks to a new partnership between the popular website builder and Easy Social Shop.
Through Easy Social Shop’s integration with Wix, merchants can build a sales and lead generation platform on Facebook. The social commerce platform allows merchants with pre-existing online shops to build Facebook stores with just one click and is accessible directly through Wix’s Web editor. Moreover, both Wix and Easy Social Shop feature easy-to-use platforms that don't require any coding experience.
"It's no secret that social media is the next frontier for online sales, but returns so far have been limited," said Nissim Lehyani, CEO and Co-Founder of Easy Social Shop. "To this point, social media commerce has lagged behind because solutions are not designed for the particularities of the medium. Easy Social Shop maximizes the power of Facebook shops by boosting social interaction around products and optimizing these interactions for sales."