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WM APP Watch - Mobile Ad Rush

Posted on 1.26.2012

Mobile Web use is growing considerably, and that means an increasingly important source of revenue for Internet marketers. Projections based on a study by Berg Insight say that one out of almost every seven digital ads will be shown on a mobile device by 2016. Also by that time, mobile advertisements will make up nearly 4 percent of global ad spend on all media, or approximately $22.45 billion. From here, the push for Web companies should be to increase the volume and relevance of their mobile ads, making them more targeted and localized for users.

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