WM Editors Letter - March 2013
In the quest toward Web success, digital acquisition tactics —
bringing prospective customers and users to your Web property
— take center stage in the discussions of Web business and
Internet marketing professionals.
Without real people making good use of your ‘Net bandwidth (e.g. buying, sharing and acting as brand advocates), you might as well put up a billboard in the desert, because you’re not really developing a digital presence at all. Many billions of dollars are spent luring visitors to websites through advertising, search optimization and all forms of social media marketing. Appealing to the often very specific virtual sensibilities of target customer groups and capitalizing on every opportunity that emerges to position a brand for greater awareness is, however, challenging for every company.
How today’s enterprises obtain the customers needed to sustain their digital business depends greatly on a number of factors including the internal expertise and available resources (both time and financial) of a company. Some tactics require more in the way of funding and less in the way of creativity, while others require a designer’s elegant touch and a healthy dose of digital diligence. The primary objective for all Web professionals is to be found; and Website Magazine’s feature article for March 2013 provides a detailed and sustainable approach to make that happen.
This issue also offers several other items that are sure to pique your ’Net interest.Website Magazine readers have access to information on real-time bidding, content marketing, video optimization, social media profile design, email segmentation, hiring developers and a whole lot more worth exploring to accelerate your enterprise’s Web success.
Enjoy this issue of Website Magazine and make sure to visit us on the Web at www.WebsiteMagazine.com to experience our new mobile-friendly, channel- based format covering all of the topics that Web workers need to achieve digital success — from SEO to design and nearly everything in between.
Best Web Wishes,