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WM Resource Center - Beta

Posted on 11.21.2011


White Papers, Webinars, and Videos: 

This information is made available to Website Magazine’s audience courtesy of our sponsors and is free of charge. By registering you may be contacted by our sponsor.

  • Featured Webinar: Taking Your Website Mobile: A Practical Guide for Marketers and Business Execs
    Mobile websites are more than just another informational channel. They also open up a new way to engage with your visitors, paving the way for both communication and connection. If you are considering making the jump to mobile sites, or are in the middle of the process and could use some expert advice, then this webinar is for you. Presented by Website Magazine and Digitaria, an international interactive agency and a leader in mobile website design and implementation, this webinar will provide real life examples of companies taking their sites mobile. See what their pain points were, their major successes, and whether the final result matched their business expectations. Attend this webinar and walk away with solid business justifications for taking your site mobile and a practical road map for successfully navigating the process! Register for live presentation October 26, 2 p.m. Eastern, 11 a.m. Pacific. Sponsored by Sitecore

 



Are You Compliant with Best Practices on Privacy?

Use this checklist to assess your privacy architecture and practices in Ecommerce, Web Development and Design, and Direct Marketing. Sponsored by TRUSTe



Identifying Anonymous Website Visitors

Here’s how to identify website visitors – where they came from and what they are looking for – and help you turn them into sales leads in real-time. Sponsored by VisiStat



Effective Ways to Add Customers and Revenue
Here’s how to cultivate more online sales channels, reach more potential customers, extend geographic range, build brands, and increase revenue. Sponsored by Dydacomp

     



Two Key Challenges with Virtualization
Learn about the trends toward server consolidation and virtualization and how WAN optimization can improve application performance and information availability. Sponsored by Riverbed



Web Analytics Business Executives Must Know

Learn how to identify web metrics that measure business impact, track what your web visitors value, and use web analytics to target strategic objectives. Sponsored by Sitecore



Going Global: Why U.S. Retailers are Eager to Expand
Find out why U.S. retailers are interested more than ever in reaching global markets. Learn how to make this shift as effective and profitable as possible. Sponsored by Bongo

     



Stop Rolling the Dice When it Comes to Sales Tax Audits

Here’s how to take control of your sales and use tax management without breaking the bank or incurring unnecessary risk. SSponsored by Avalara



Increase ROI by Geotargeting Your Campaigns

This is the decade for eotargeted local advertising for e-tailers. Here’s how to get local and bring your global
presence to the local user. Sponsored by GeoSurf

 
     

 

 

Practical Guide to PPC Holiday Strategies
As the Internet quickly becomes a destination for time-strapped shoppers, more people will turn to online retailers to purchase their holiday gifts. So how do you go about targeting these prime, holiday consumers? The answer is through optimal product promotion, writing compelling ads, and creating user-friendly landing pages. Sponsored by Hanapin

Do You Need Better Performance From Your PPC Advertising Campaigns?
Keyword costs (CPC's) have sky rocketed in many niches, and the down economy has made PPC a "not so attractive" channel for advertising. There is a solution … it's called Google's Display Network (aka content network). Learn how you can effectively increase your leads/sales while reducing costs at the same time. Sponsored by PPCE

Organizational Privacy Architecture and Assessment
This checklist for Ecommerce, Web Development and Design, and Direct Marketing professionals enables you to gauge your organization’s privacy compliance and best practice levels. Thousands of companies leave the intricacies of privacy management to TRUSTe, the 13-year-old leader in online privacy. Gain an overview of the program today. Sponsored by TRUSTe

The Siren Song of Open Source CMS
Companies going through the Content Management System (CMS) evaluation process may be considering one or more open source CMS options. Do the benefits of open source (lower cost, greater flexibility, active backing community) mean it's the right choice for your organization? In this report, you’ll get real-world insight based on the experiences of agencyQ in recommending, developing on, and launching sites powered by both open source and commercial web CMS systems. Sponsored by Sitecore

 


 

Additional Whitepapers from Our Sponsors:

5 Steps to Online Marketing Success Using Competitive Intelligence
Free Webinar : For many businesses, success begins with a sound marketing strategy aimed at increasing performance and maximizing ROI. There are many online tools that can complement any marketing strategy and give you the decision support needed to move forward with confidence and create a competitive advantage. You may think your strategy is primed for success, but do you really know enough about your competitors and the marketplace? This free webinar is designed for online marketers, website owners, webmasters, Web professionals and those responsible for achieving marketing success on the Web. Sponsored by Compete

How to Win Snap Decisions on the Web
Free Webinar :People make snap decisions when they browse the Web. They look for the familiar and the trusted and are equally concerned about fraudulent website and viruses. To maximize traffic to your website, you need to quickly establish credibility and trust for your company and stand out from your competitors. Learn the ways you can build the trust required to get visitors, like displaying trust seals in search results, offering best practices on a site, providing customer testimonials, contract info, a detailed "About Us" page, and a great returns policy. This free Webinar is designed for online marketers, e-commerce managers, webmasters, and those responsible for increasing site traffic and conversions. Sponsored by VeriSign

How to Become More Competitive in the Online Marketplace
Free Webinar: Search advertising is becoming more and more popular. There are more businesses bidding on your keywords, and consumers are becoming savvier about how they search for products and services on multiple search engines. Join us for a free webinar to learn how you can use search advertising to reach more of your potential customers. The webinar offers you expert advice on: optimizing your ad to raise conversion rates, bidding and budgeting more effectively, increasing your return on advertising spend. Plus you’ll have a chance to get your questions answered by a search expert in real time. Sponsored by Bing-Yahoo!

Drive eCommerce Sales with Email Append
Email appending – the process of merging your postal address database with a service providers’ database of email addresses -- is a tricky process; but, when handled correctly, it can greatly enhance your opt-in list. In this white paper, you learn how to get started, what to look for, and how to fine tune the data on your email list, plus how to handle email change of address. Sponsored by Listrak

Behavioral Targeting Email Campaigns 
Done correctly, retargeting campaigns are the most engaging messages you can deploy in email marketing. Here's how to make the most of profiling and customer behaviors without seeming intrusive. Sponsored by Listrak

E-Commerce Welcome Increases Email ROI
Sending an email welcome message upon subscription achieves many benefits. Most importantly, it engages your subscribers at the exact moment they are most interested in hearing from you. Sponsored by Listrak
   

Best Practices for Building a Successful Pay-Per-Click Landing Page 
Once a user is on the landing page, there are just a few precious moments to make a positive impression and command their attention.  With testing and fine-tuning, your web enterprise's PPC activities will be on the path to achieve optimal ROI! Sponsored by 7Search

Complementing Your Online Marketing
An overview of Internet Advertising and how the PPC format continues to lead the way. Highlights include growth reports of internet advertising, a search network comparison of ROI, and how to gain exposure using to 2nd tier networks. Sponsored by 7Search

Applying Classic RFM Metrics to Increase the ROI of Your Email Marketing
Find the value of your email subscribers, their levels of engagement and purchase intent. Email data helps you identify top customers and reach out to inactive ones. Sponsored by Listrak

Special WM Research: Movers and Shakers
In association with Compete.com, Website Magazine has recently created several special reports on the movers and shakers of the Web. Discover key and emerging online destinations in verticals such as Politics, Job Search, Real Estate and E-commerce. These reports are valuable for those responsible for link building and are complimentary for Website Magazine readers.

Download These Micro-Reports from Compete and Website Magazine Now:

- E-Commerce: Ten Key Web Destinations for Bargain Hunters
- Politics: Ten Key Web Destinations for the Politically Involved
- Real Estate: Ten Emerging Home/Rental Destinations Online
- Job Search: Ten Emerging Job Search Destinations Online

 

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