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WM’s Big List of Trustmarks

Posted on 5.31.2013

The World Wide Web is full of mystery, with scammers and hackers lurking around every corner. This is why it is important for ’Net professionals, especially e-commerce merchants, to ensure that their digital destinations are safe and secure for every visitor that arrives at their site.

Two of the best ways to show visitors that your site is secure is by working with a third party to keep customer data safe and displaying trustmarks or Web privacy seals on your site. These seals are essentially small images or logos that show a guarantee of sorts by an external party, which indicates to consumers that it is safe to shop and use the site in general. These accreditation certificates help give customers the confidence needed when it is necessary to share their private information. Basically, website visitors are more inclined to make a purchase if they know that their payment details are safe from prying eyes.

In order to ease your customers’ security fears, consider working with one of the security providers listed below to protect your site and your customers’ personal information.


As one of the leaders in security, McAfee offers a variety of solutions for small- and large-sized businesses. These solutions can be leveraged to protect a business’s email against phishing, spam and malware, as well as its website against malware, viruses and spyware. Plus, the company’s recent acquisition of software-based cyber security platform Stonesoft is expected to help McAfee grow its network security business with next-generation firewall technology.


Verisign is another leader in the security space, and the company offers DDoS monitoring and mitigation services that help organizations identify and protect their sites from suspicious cyber activity. In addition, the company offers a security intelligence service dubbed iDefense, which provides security executives with 24/7 access to cyber intelligence related to vulnerabilities, malicious code and global threats.


Although the Better Business Bureau doesn’t offer security solutions like the two aforementioned companies, it is a prestige brand that can help businesses foster trust with their consumers. This is because businesses that have been accredited by the BBB are checked for sound advertising, selling and customer service practices. Once a business is accredited, they can advertise their affiliation with seals from the BBB both in the Yellow Pages and online (as long as their BBB license permits). 


TRUSTe offers a multitude of monitoring and security services that can be used to not only protect websites, but also email, mobile ads, apps and more. For example, the company’s Website Monitoring service features scanning and reporting technology, vendor management functionality and performance analysis to help users identify third parties that negatively impact their site’s performance. In addition, businesses can leverage TRUSTe to assure customers that their app will securely handle private information, as well as within mobile ads to build trust and even inside emails to accelerate campaigns.


The GeoTrust platform provides solutions for retailers, developers, ISP and Web hosts, financial services and more. The platform offers a variety of SSL Certificates, including the True BusinessID with Extended Validation product, which turns the address bar green to show visitors that the business’s site is secure.

Trust Guard

The Trust Guard platform offers three solutions – Security Scanned, Business Verified and Privacy Verified. Security Scanned uses PCI Scanning technology to monitor sites, while Business Verified adds credibility to sites by verifying a business’s info, offering private dispute resolution and providing a customizable business seal. Conversely, Privacy Verified adheres to a variety of privacy rules to ensure that visitor’s privacy is protected.


IdenTrust offers security solutions for organizations across a variety of industries, which can be used to protect customers and reduce the risk of fraudulent activity. The company’s offerings include a Man-in-the-Middle platform, which protects businesses against phishing and pharming attacks by providing real-time mutual authentication. In addition, the company also offers an identity management platform, online documents and electronic signatures solution and more.


GlobalSign offers numerous security services, including solutions for SSL, authentication, email security, document signing and more. The SSL certificates, for example, helps businesses secure customer transactions and minimize the risk of sensitive data being intercepted. On the other hand, the company’s Strong Authentication services help to mitigate data breach risks by using two-step authentication to control access to network and services.

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