As spring approaches (and by our count, it's less than 10 days away), it is time for a reader favorite: The official Website Magazine recommended reading list.
To be a successful 'Net entrepreneur, you need to be well-versed in many facets of digital business.For this reason, our regularly published reading lists are a good way to set you on the right course to greater productivity, better customer relationships and, of course, more profits. Enjoy this list for Spring 2012 and please share what you are reading in the comments section below.
And don't forget! For a limited time, Website Magazine is offering its new book, Affiliate 360 - The Fundamentals of Performance Marketing, free to subscribers to the monthly print edition of our magazine. Learn more at Affiliate360book.com.
Sales expert Grant Cardone explains how knowing the
principles of selling is a prerequisite for success of any kind. In Sell
or Be Sold, Cardone breaks down the techniques and approaches necessary
to master the art of selling in any avenue.
Social media consultant Christer Holloman crowd-sourced 15
thought leaders to show just what can be achieved with social media,
regardless of continent, industry, company size or current degree of
social media adoption.
In one of our favorite reads so far this year, learn the ropes of
Internet business from true master in entrepreneurship and Internet
pioneer Marc Ostrofsky as he outlines the strategies he has used
personally to build companies that generate millions in revenue
In Content is Currency, content strategist Jon Wuebben explains
the fine art of content development by utilizing the latest Search
Engine Optimization (SEO) and Social Media Marketing (SMM) techniques,
and provides you with the tools and strategies you need to get your
online content noticed.
The complexity of media that now sees multiple channels accessed through
multiple devices has created major challenges for today's marketing and
advertising professionals. Paid, Owned, Earned defines the constituents
of each and shows how they are linked together and proposing a blueprint
for navigating the space.
Chris Zook and James Allen warn that complexity is a silent killer of
profitable growth. Successful companies endure by maintaining simplicity
at their core. They don’t stray from, or regularly discard, their
business model in pursuit of radical renovation but build “repeatable