Word Clouds are Out, Concept Clouds Are In
Customer analytics provider iPerceptions has announced the addition of Concept Clouds to its 4Q Suite and webValidator Continuous Learning solutions.
"Concept clouds are an improvement over simple Word Clouds, which rely on basic term frequency counts," said Claude Guay, President and CEO of iPerceptions. "Comprehensive yet flexible concept libraries based on verbatim feedback from actual visitors ensure the most visually accurate representation of our data."
Word clouds have been used within iPerceptions products for several years and provided a ways for clients to “visually quantify” the open-ended feedback they received. The problem apparently was that Word Clouds did not group together common misspellings, typos and synonyms, resulting in erroneous analysis and abstraction of larger concepts. With Concept Clouds however, clients are able to receive the appropriate visibility into themes within the feedback.