WordPress Plugins for Google Analytics
You might be the best blogger in the world,
but without a firm handle on how people
are arriving at and accessing your website,
and their activity once there — or why
they may have left — you won’t be the best
blogger for long.
Analytics solutions — and there are many to choose from — will help reveal meaningful information that you can use every single hour of the day to positively influence the success of your Web presence and, more specifically, your content marketing and development efforts. But where should you turn for answers to the most pressing questions related to digital media measurement?
If you’re a running a self-hosted WordPress site, the answer should be Google Analytics.
There are, of course, a variety of WordPress plugins available from top analytics vendors. For example, Open Web Analytics offers a plugin, as do Piwik, Woopra and GetClicky, to name just a few. These are all incredibly powerful analytics solutions, but the takeaway here should be that whatever vendor you choose, if you’re using Word- Press, make sure to check that they offer a plugin that can be deployed and used within your installation.
Google Analytics, however, is likely the vendor in use by your Web property. How do we know that? As of early June 2012, BuiltWith estimated that 46 percent of the top 1 million Web properties use Google Analytics. Of the top 100,000 properties, that percentage was 60 percent, with the top 10,000 reporting more than 60 percent. In an early April earnings call, Google itself indicated that well over 10 million Web marketers use Google Analytics — and you are most likely one of them.
Fortunately for self-hosted WordPress sites, there are several plugins worthy of installation. Here are a few of the very best to consider:
Google Analytics Dashboard: With over 200,000 downloads and a four-star average rating, this plugin provides the ability to view your Google Analytics data within your WordPress dashboard. Administrators can even allow other users to see the same dashboard information when they are logged in, or embed parts of the data into posts or as part of the theme.
Google Analytics for WordPress: Perhaps the most popular of the Google Analytics Word- Press plugins is Joost de Valk’s Google Analytics for Word- Press. With over 3 million downloads and averaging a four-star rating with nearly 1,000 reviews, the plugin uses the asynchronous GA tracking code, provides outbound link and download tracking, allows use of custom variables to track meta data on pages, and even offers an option to tag links with campaign tracking.
Super Simple Google Analytics: Living up to its moniker, this plugin (which boasts a five-star rating) makes it super simple to add Google Analytics tracking code to every page of your WordPress site. If you don’t necessarily need to see analytics stats directly within your administration panel but need a reliable analytics plugin, then this one is for you.