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WordPress Wednesday: Introduction to 4.0

Posted on 9.23.2014

Most experienced Web professionals have a pretty good understanding of how to use WordPress to grow their online presence, but Marko Heijnen, 1&1's WordPress Specialist, has had his hand in developing seven releases since 3.0, some of the notable achievements within those contributions include working on XML-RPC in 3.4 and WP_Image_Editor in 3.5. Additionally, Heijnen is also the main core developer for GlotPress and is currently creating a better open-source tool for translations. So, when 'Net pros want an introduction to WordPress 4.0, Heijnen is a very good person to turn to. Heijnen recently did a video for 1&1 customers (click on image below to watch on YouTube) that introduces them to WordPress 4.0, and answered a few follow-up questions for Website Magazine readers. 

Why is localization important for online business and how does WordPress 4.0 improve localization for brands using this version?

It’s crucial to have your website in the language your customers understand and in some instances it is an absolute requirement. For example, it is often deemed unacceptable to native speakers to have a website in English. With the enhancements to WordPress 4.0, your website can now be created in more than 50 different languages, which are fully or almost fully translated. While this specific change only focuses on the backend, there are a lot of themes and plugins that are being translated into quite a few languages as well.

In WordPress 4.0, the CMS started to really use language packs which continuously updates the languages you selected. Also in this release you can now can select the language on install. >From that point on, the remainder of the installation will continue in that chosen language, a feature not previously available. It’s a good starting point for upcoming versions like searching themes and plugins based on your language and having automatic updates for those you have installed.

Please explain the role improvements in WordPress 4.0 and how do those make WordPress more accessible for all those in an enterprise?

Other than the language capabilities, WordPress 4.0 also includes a nice grid for all your media files. You can scroll trough all your uploads, see how they look and change them on the fly. When you want to see an image bigger, you can click on it and still browse others by using the arrows. Another important feature is that working with embeds has been very much simplified Instead of some magic on the frontend, you can now see what you embed directly within the editor. Simply copy and paste a YouTube URL on a new line and watch it instantly become an embedded video within the editor.

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