Working the Local Angle: Net Briefs
Google is — some would say finally — putting its
acquisition of restaurant guide publisher Zagat
to good use. Google+ recently added a local
feature that enables users to discover and share information about nearby
establishments, Zagat scores and reviews included. The new feature also
incorporates reviews from users’ friends, and displays business information
such as addresses and hours of operation. The system currently contains
more than 35,000 reviews, and while Google+ doesn’t have the user base
that Facebook does, this new feature will offer businesses a chance to
significantly increase their visibility online.
Not content with local, social and mobile dominance, Google recently revamped its shopping engine, too. Get the details in WM’s Google Shopping Primer for Modern Merchants.