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Would You Advertise in a Podcast?

Posted on 7.06.2016

Podcasting listening has experienced dramatic growth over the years but the one thing the channel has been missing is a way for brands to capitalize on the interest. Fortunately, that's about to change.

AdsWizz, a technology provider of advertising solutions for the digital audio market, announced PodWave, an ad marketplace created specifically for podcasts.

Working with AdsWizz to drive sales to advertisers and their agencies will be National Public Media (NPM), the sponsorship sales team for NPR and PBS stations and their digital offerings. Under terms of the deal, NPM will sell PodWave inventory to advertisers, capitalizing on the large and growing podcast audience.

PodWave enables advertisers to deliver targeted audio ads tailored to listeners’ locations, listening devices, demographic categories and other profile elements, including the subject matter of the podcast. In order to provide advertisers with a messaging format that is consistent with the spoken word nature of podcasts, NPM will provide proven audio creative production services to PodWave advertisers. With this partnership, AdsWizz and NPM are enabling advertisers to easily achieve broad scale across the podcast medium.

“NPM has a long, successful track record developing podcast messaging for sponsors that fit the unique ‘tonality’ of spoken word content while still providing results,” said Alexis van de Wyer, AdsWizz CEO. “AdsWizz is excited to bring our ad tech expertise building large audio advertising marketplaces to the podcast market. AdWave, our linear audio ad marketplace launched 3 years ago, offers advertisers billions of monthly impressions across 37 countries. We look forward to growing PodWave to this scale.”

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