XpressBuy Partners Up
In-context commerce platform XpressBuy has unveiled integrations with four top e-commerce platforms, including Demandware, IBM WebSphere Commerce, Shopify and Magento.
XpressBuy is a commerce platform for marketers that powers “buy” buttons and enables consumers to engage and purchase from any context. In fact, the platform works across a variety of marketing channels, including social, mobile, Web and more. Additionally, XpressBuy enables marketers to create product experiences that increase audience engagement and allow consumers to purchase the products when they want them.
“Unlike most Buy Button technology available today, XpressBuy is the ‘Open Choice’ for marketers seeking to include a Buy Button across a wide range of platforms – including mobile ads, content sites, social media, catalogs, messaging, email and SMS. Additionally, the retailer remains the merchant of record, so there is no risk of handing over critical customer relationships to a third party,” said Murali Subbarao, XpressBuy’s CEO and founder. “By integrating with four Commerce platform leaders, XpressBuy is now accessible to more than 10,000 retailers, which is ultimately what will drive adoption industry-wide.”
Through the new partnerships, marketers will benefit from the ability to activate commerce experiences anywhere. What’s more, XpressBuy offers the ability for users to access engagement data from all product interactions, regardless of where the consumer views the product.