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Adobe/YPN: Don't Expect Much

Posted on 12.05.2007
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EDITORS NOTE: Quite a few things have changed since the following post was initially made. Please review a more current assessment of the Adobe Ads and YPN program from Website Magazine now here.

WM posted a few weeks ago that Yahoo! and Adobe have partnered to offer dynamic, online ads in PDF documents. While Website Magazine was excited about the possibility of joining the program and making our several years worth of content accessible via ad-sponsored PDF's we, alas, have been turned down. Here is part of the email we received back:
Thank you for applying to the Ads for Adobe PDF powered by Yahoo! beta program.  It is currently in beta and we are accepting a very limited number of new US publishers, but we will let you know when we launch to the general public or if we are able to invite you to join the beta before then.
Since it has been several years since YPN was supposed to go public, I'm not going to hold my breath waiting for them to "let me know" - and you probably should not either.  If you're looking to include advertising in your PDF, consider doing it the old fashioned way and (gasp) linking it on your own. There are hundreds of viable CPA networks which feature offers that will enable you to link directly to advertisers and utilize their creative or your own. It's probably a better idea anyway as  you can guarantee that the advertising will not interfere with the content being displayed in the PDF. Who knows, it might even compliment it which has been a challenge to contextual programs in the past.

I think the most important lesson here is that if you've got an exciting product but want to keep it exclusive, you should probably keep the announcement exclusive.

My current recommendation of all things Yahoo (and Adobe) is thumbs down.

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