Yahoo Dumps Local Reviews, Shows Off Yelp Listings
Yahoo's search engine market share is far, far less than that of Google (as you likely know), but the Sunnyvale, CA-based company is doing everything it can to create a richer user experience and make itself appealing once again to Web consumers.
A recent example of this is a partnership between Yelp and Yahoo (announced mid-March 2014) that brings the review site's 53 million local business reviews to the search engine's result pages.
Local searches make up a significant portion of Yahoo's traffic so how it handles the integration is of immense importance. The problem is that Yahoo has has removed its own reviews entirely from the index, replacing sometimes year's worth of reviews with one single review from Yelp. As you might imagine, it's causing many responsible for managing these initiatives some digital discomfort.
Yahoo has not made any official announcement on the issue, but since the company relies so heavily on the quality and usefulness of its local listings, it should not be surprising if they eventually incorporate some archived reviews back into the search results in the very near future.