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Yahoo! Gains Ground in Search Advertising

Posted on 4.12.2009

AdGooroo has released their Search Engine Advertising Update for Q1, and the findings are positive for Yahoo! The report finds that Yahoo! is gaining some ground in the paid advertising marketplace. According to the report, Yahoo! saw a 10 percent increase in active first-page advertisers over the first three months of 2009. The increase appears to come mostly at the expense of Live Search which, in February 2009, saw a whopping 30 percent drop in first-page advertisers. It also suggests that Yahoo! is back in the game, and perhaps it's time to shift some ad spend to the perennial runner-up in the search engine races.

Some other notable findings include:

  • Yahoo! leads the way with the average number of ads per keyword (US only) - 6.05 as of March 2009. Google is next with 5.44 and MSN is third with 3.92.
  • Ad results are boom-or-bust. About 42 percent of Google keywords contain no ads, while 15 percent have ten or more ads. Only 18 percent of Yahoo! keywords displayed no ads.
  • Since December 2008, Yahoo! has gained 6.5 percent in market share of all advertisers, while Google has lost 0.9 percent and MSN lost 4 percent (US and international).

The findings also see the travel industry stepping up its advertising, as is normal for this time of year, and a big increase in spending from BankOfAmerica and car resellers.

The full report is offered with site registration.

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