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About Yahoo! Acquiring MyBlogLog

Posted on 1.09.2007
Not one to discuss the ins and outs of mergers or acquisitions, yesterday's announcement that Yahoo! has officially acquired MyBlogLog for a reported $10-12 million caught my attention. The social network for bloggers and blog readers has seen significant growth in the past few months with lots of blogs (and bloggers) installing their tracking code and building their MyBlogLog community.

The importance of this acquisition is about the priority that many companies are placing on social media. But there are problems on the horizon that are important to consider. Chris Winfield of 10e20 discussed many users concerns regarding how long until spam becomes a huge problem for mybloglog. I really have to agree. On a service where links can be added willy-nilly on profile pages, and spam is already a pretty significant problem, changes to the service might improve it but it will also take away from the existing experience, you know, the experience that made it so attractive to Yahoo! Winfield suggests MoBlogLog impliment an Akismet (wordpress) type solution or provide an option to moderate their comments and choose to approve.
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