Skip to Main Content

Yahoo! New Local Ad Sales Force

Posted on 7.22.2009

AT&T Interactive and Yahoo yesterday announced an agreement under which AT&T’s 5,000 strong sales force will sell Yahoo! display inventory across the United States. The companies have existing relationships across a variety of industries including portal and mobile services as well as powering Yahoo! Local with advertiser content from

AT&T Interactive has existing relationships with many small businesses, many of which have created local online ad campaigns and Web presences around The agreement essentially enables those using AT&T Interactive to add Yahoo! display advertising to their marketing.

"Local businesses are looking to drive in-store traffic, and our alliance with AT&T Interactive will help them reach a local audience of highly-engaged potential customers on Yahoo!," said Jim Schinella, Senior Vice President, North America Region, Yahoo!. "As local businesses shift their advertising spend to reach the growing number of Internet consumers, AT&T Interactive and Yahoo! can equip them with the tools and expertise they need to be successful online."

Today's Top Picks for Our Readers:
Recommended by Recommended by NetLine

Leave Your Comment

Login to Comment

Become a Member

Not already a part of our community?
Sign up to participate in the discussion. It's free and quick.

Sign Up


Leave a comment
    Load more comments
    New code