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Yahoo! Goes To Panama

Posted on 10.17.2006
Yahoo announced the phase one rollout of their "Panama" interface for search marketing. The full release of Panama’s ranking algorithm will not launch until the first quarter of 2007, but YSM advertisers can choose to migrate to the new interface over the coming months or request inclusion faster. A preview of the new interface revealed some much needed improvements, including faster ad activation, better geo-targeting, campaign scheduling, contextual relevancy and automatic insertion of keywords into titles and descriptions.


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