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Yahoo Supports New Robots-Nocontent Tag

Posted on 5.01.2007
Yahoo today introduced "Robots-Nocontent" - a tag that can be added to parts of a page by a website owner/search engine optimizer to indicate that a section does not relate to the main content, e.g. navigation, site-wide menus, advertising. The easiest way to explain this development is that you now have the power to tell Yahoo to ignore certain sections of your page.

From the Yahoo! Search Blog:
This tag is really about our crawler focusing on the main content of your page and targeting the right pages on your site for specific search queries. Since a particular source is limited to the number of times it appears in the top ten, it's important that the proper matching and targeting occur in order to increase both the traffic as well as the conversion on your site. It also improves the abstracts for your pages in results by omitting unrelated text from search result summaries.

Yahoo graciously provided some examples of how one could apply the attribute correctly:

This is the navigational menu of the site and is common on all pages. It contains many terms and keywords not related to this site

This is the site header that is present on all pages of the site and is not related to any particular page

This is a boilerplate legal disclaimer required on each page of the site

This is a section where ads are displayed on the page. Words that show up in ads may be entirely unrelated to the page contents

Yahoo will be rolling out an index update tonight for this change so you may see some shifts in the rankings.
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