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Yahoo Search Now Default Search Provider in Firefox Browser

Posted on 11.19.2014

Yahoo and Mozilla announced a partnership wherein Yahoo will be the default search provider on Mozilla's Firefox browser.

Under the new five-year strategic partnership, Mozilla/Firefox will dump Google in favor of Yahoo Search (which is still powered by Microsoft/Bing). Starting in December, Firefox users will be introduced to an "enhanced" Yahoo Search experience (extending to both mobile and desktop) that features a clean, modern interface that brings the best of the Web front and center. Also important to note, Google, Bing, DuckDuckGo, eBay, Amazon, Twitter and Wikipedia will continue to be made available built-in as alternate search options within Firefox.

Firefox has lost considerable market share in the past few years but is still used by 16 percent of Web users according to W3Counter's Web Browser Market Share for October 2014. Mozilla CEO Chris Beard indicated that Firefox users will search the web more than 100 billion times each year, indicating the potential revenue at stake for Yahoo as a result of the deal.

"At Yahoo, we believe deeply in search – it’s an area of investment and opportunity for us," said Yahoo CEO Marisssa Meyer. "It’s also a key growth area for us - we’ve now seen 11 consecutive quarters of growth in our search revenue on an ex-TAC basis. This partnership helps to expand our reach in search and gives us an opportunity to work even more closely with Mozilla to find ways to innovate in search, communications, and digital content. I’m also excited about the long-term framework we developed with Mozilla for future product integrations and expansion into international markets."

The partnership is limited to the U.S. for now. Yandex will be the default search provider for Russia, and Baidu for China.

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