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Yahoo Short Descriptions Around the Corner

Posted on 6.11.2007

The Yahoo! Search Marketing Blog today again noted that advertising descriptions would be shortened from the maximum 190-character to the new 70 character limit starting on June 20th.

Ads that appear in U.S. search results at Yahoo! with descriptions exceeding 70 characters will be cut off at the nearest complete word and followed by an ellipsis. However, 190-character long descriptions may still be displayed on some of Yahoo!'s distribution partners.

Here's a sample of how these shortened descriptions could look:

Yahoo! provides some guidance on their blog on how to adjust your campaign to meet the new requirements.

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