Yahoo Shows Sign of Life with New Local Offering
The Yahoo Small Business network has launched Yahoo Localworks, a program to help local businesses increase visibility and generate leads through search resutls, directory listings and map applications.
Yahoo will push business profiles (listings) and related content to directories including its own Yahoo Local service, as well as sites including Yelp, Citysearch and Bing - potentially reaching upwards of 150 million local searchers each month.
Yahoo indicated that the platform will make it easy to correct existing errors and push new information so content is always up to date. Businesses will be able to add photos, videos and business hours, and showcase their brands unique strength's and personality. The Localworks platform will also enable business owners to track performance including impressions, clicks and actual results metrics such as profile views.
The program is currently being offered at an introductory price of $29.99/mo until the end of September (billed quarterly) - the program will cost $49.99.mo reguarly.