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Yahoo + Twitter

Posted on 2.23.2010

Yahoo announced a partnership with Twitter and by the looks of the official announcement, it actually looks like the planned integration is far deeper than those of either Google or Bing.

Yahoo will integrate Twitter's real-time social feed for users of Yahoo!'s global network. The partnership will enable Yahoo users to access their personal Twitter feeds across Yahoo!'s products and properties including Yahoo! Mail and Yahoo! Sports, and update their status and share content from Yahoo! in their Twitter stream. More in line with how Google and Bing have used this Twitter "firehose", Yahoo! media properties like News, Finance, and Entertainment will include real-time public Twitter updates across a variety of topics. IMPORTANT: Yahoo! Search users will immediately see real-time Twitter results starting today.

“Let me try to capture the enormity of this integration in 140 characters or less: We’re turning the key to the online social universe — you will find the most personally relevant experiences through Yahoo!,” said Bryan Lamkin, senior vice president, consumer products group, Yahoo!. “We’re also simplifying people’s lives by bringing their social worlds — and the world — together for easy access.”

No word at all from Yahoo! on how this will stand in the face of the pending Bing integration.



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