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Yammer Integrations Appeal to the Enterprise

Posted on 2.22.2012

Enterprise social network provider Yammer, a platform our editorial staff uses internally here at Website Magazine, announced an integration with SAP. Customers that have the Yammer SAP Connector installed will see updates from all business suite applications including HR, ERP and CRM.

The Yammer SAP Connector, built in partnership with technology services provider Freeborders (a certified SAP developer), is a plug-in installed on a customer's SAP instance. The plugin adds the capability for users to follow data objects in SAP. When changes to those objects occur, the event shows up in the users activity ticker which links back to the original record in SAP.

A sales rep, for example, may see that a customer's billing transaction failed. When the rep clicks on thes story inside of Yammer, the link will then open the ERP record in a seperate tab of their browser.

Yammer also announced several other interesting integrations from partners using their open API:

- Business content aggregation platform GageIn posts articles to Yammer in addition to publishing stories about key topics and forum activity into the Ticker.

- Kindling publishes new ideas, votes, comments and other updates in the Ticker, building awareness and engagement for innovation campaigns.

- Media monitoring platform Moreover utilizes Yammer Embed, adding a conversation layer to the media intelligence service.

- Cloud-based workflow management platform Sparqlight utilizes Yammer Connect to authenticate users and publish workflow task stories in Ticker.

"The integrations we announced today are a continuation of our strategy to be the social layer on top of all systems of record companies rely on, improving collaboration and decision-making around critical business activity," says David Sacks, CEO, Yammer. "In particular, the Yammer SAP Connector increases the value of Yammer for many of our large enterprise customers who use SAP daily to manage business processes."

Yammer also announced an affiliate partner program today, which might just be worth a look for agencies and consulting groups.

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