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Yesmail Interactive Keeps Marketers Competitive

Posted on 2.13.2012

Yesmail Interactive, the Infogroup company that powers intelligent customer interactions, is looking help online marketers stay ahead of the competition by launching Yesmail Market Intelligence.

The company's latest solution helps marketers better analyze and understand emerging trends and themes, as well as giving them insights on the multi-channel strategies of their competitors. In theory, all of this information can be used later to improve a marketer's own campaign(s).

Using Yesmail Market Intelligence allows marketers to easily build customized and competitive intelligence networks, obtain detailed analytics concerning the performance of their competitors' digital campaigns based on verticals and channels and report measurable insights from their own campaigns. In addition, users have access to graph rich campaign creative galleries to compare and contrast creatives and information about best-of-breed marketing strategies across all marketers.

Yesmail's new solution helps marketers evaluate the social influence of their campaigns and those of their competitors using tracked competitor analysis. In the end, the data gleaned from using Yesmail Market Intelligence helps to justify marketing spend on specifc digital campaigns and lets its users be the first to know about their competitors' sales, offers, products, etc.

Ultimately, Yesmail Market Intelligence gives companies an advantage by helping them respond to competitive marketing deployments as soon as possible.

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