YOU are the Star in Google Ads
User-generated content – reviews, star ratings, +1s – help consumers make decisions about where to do business. For companies, conversions may be easier to come by if their consumers have recommendations directly from their friends, family or people in their “circles.”
This is likely the idea behind Google’s “Shared Endorsement” ads that uses the content that Google+ users create within ads (Image A). Google has shown +1s (the equivalent of a like on Facebook), names and photos in ads before, but soon people’s comments, star ratings and more can be included.
Advertisers don’t know how they can utilize Shared Endorsement ads quite yet, but they are expected to roll out mid-November so updates should follow. It should also be mentioned that users can opt out (see image B) of having their names and photos in ads, but there is no way to completely opt out of having their names and photos used outside of ads – short of deleting their Google+ account or activities on the network.