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Your Fast Track to Content Development

Posted on 2.02.2014

In the (near) future, content development is the way in which brands both large and small will acquire new visitors and retain the audience they already call their own.

Writing well can be challenging however. It’s time consuming and challenging to write in a way that encapsulates the uniqueness and value of a product or brand and compels readers (website visitors and social media users) to act – in the form of a click or a traditional conversion. You know you need to get on the fast track to content development, but how do you get there? The answer is simple: a writer.

For as long as there has been commerce, there’s been a need for people to explain to others what is so special, credible and important about the products or services being offered. That’s the dominion of the skilled writer and communicator of course, but where do you find these special individuals? There’s been a shift over the past few years as platforms emerge which aim to serve as technology solutions to this very real demand.

While it’s certainly possible to employ a team of full time writers, that can quickly become costly. Many enterprises, brands both small and immense, are turning to platforms that help them recruit and manage content producers – writers. The general freelance market for example, Elance, Odesk and Guru.com to name three, are ideal but they don’t always have writers with the deepest expertise.

Fortunately, many other solutions are emerging which up the ante so to speak when it comes to matching content developers with the brands that need their services. Platforms like Contently, Skyword, and Zerys are solutions which manage everything – from development to marketing; and there are straightforward production services including Scripted and WriterAccess which promise content on an a la carte basis. The choice is yours but depends greatly on an enterprises objective.

Where do you find and hire quality writers?

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