Your Jump Start to Programmatic Advertising
Programmatic advertising is one of the most misunderstood practices today – for good reason. Between open and private exchanges and real-time bidding and demand-side platforms, the verbiage alone is enough to make a digital marketer’s head spin. Luckily, there are companies and resources that, excuse the turn of phrase, “dumb down” programmatic for the rest of us 'Net professionals.
Here are three companies that can jump start a digital brand’s entrance into programmatic advertising.
A self-serve advertising platform, SiteScout has a stake in ensuring its customers know the ins and outs of programmatic advertising, so its customers can confidently buy these ads for all devices and channels. SiteScout’s platform is easy-to-use and the company provides educational resources and topnotch customer service to guide brands through the programmatic world.
The way it works, is advertisers “tell” SiteScout what kinds of people they’d like to target, what their goals are for price and budget and where to send people who click on their ad. Going with a platform like SiteScout ensures the ad is seen by relevant audiences (at a larger scale) and that performance can be monitored in real-time.
A programmatic advertising platform, Chango connects marketers with the exact audiences they want to target in real-time time, across display, social, mobile and video.
Chango sets itself apart by having a complete view of customers, from their behavior, to their purchasing intent to their attitude toward a brand or product. Chango uses this information to show them the most appropriate ad, at the most appropriate time and on the most appropriate channel.
Chango, of course, has access to all the major inventory sources (display, mobile, video and Facebook Exchange), but is also one of the only platforms to have access to Twitter tailored audiences, which stretches a brand's reach.
With some of the largest brands in the world as its customers, every company interested in programmatic advertising can benefit from Rocket Fuel's whitepapers, research, infographics and more. As far as its offering, Rocket Fuel provides a programmatic media-buying platform that uses data generated from how consumers interact with advertisers and the choices they make to deliver more relevant ads to consumers across channels. What's more Rocket Fuel tailors its offerings by industry, as the advertising needs of a retailer are different than those of consumer tech company, for example.