YouTube Audience Buying & Content Targeting
Outrigger Media is now enabling advertisers on its OpenSlate platform, which offers programmatic buying and auction-based targeting of YouTube ads, to take advantage of demographic data.
With a great deal of attention being paid to video advertising these days, the OpenSlate Select offering is sure to capture the attention of brands both big and small.
The new audience targeting data includes age and gender distribution by YouTube channel, video, device and geography, providing advertisers an opportunity to understand what their target demographic is watching and plan their video ad campaigns accordingly. Advertisers could, for example, target pre-roll video ads exclusively to YouTube content that attracts the highest concentration of 18-34 year-old women, or identify high-quality cooking channels that skew more male than female.
“YouTube has tens of thousands of great producers and now there’s a product that allows media buyers to assess the unique audience that they attract,” said Mike Henry, CEO of Outrigger Media. “The game changer is that this audience data can be combined with OpenSlate’s proprietary metrics about the nature and quality of content and then used for targeting ads.”