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YouTube Pays Content Partners

Posted on 5.03.2007
YouTube announced this morning they are launching a program to share advertising revenue. The top Video content makers (dubbed "Partners") will be promoted through the massively popular video site and share in the revenue earned from display (banner) advertising. These same producers could eventually earn revenue from pre-roll or post-roll (before and after) advertising as early as this summer.

Nathan Weinberg at Inside Google said it well this morning in relation to why YouTube opted not to let everyone in, opting instead for the top producers.  "Offering a revenue share for small players just makes it likely we’d see lots of shows motivated by greed, and not exactly getting anything for it. The “community” needs to be one submitting content for artistic reasons or social reasons, not because they might earn a few pennies for it."
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