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YouTube Redesign: What You Need to Know

Posted on 12.01.2011

Youtube is rolling out a redesign today and it is easily the most significant since the site's launch in 2006.

The new design offers a completely new home page experience for users which integrates deeply with Google+ and other third party providers including Twitter and Facebook, emphasizes "channels" - likely in an effort to be the Internet TV provider of choice in the future, and is showcasing to users' their existing channel subscriptions and revealing new and related content.

The home page features an activity stream (see below) that includes video uploads, likes and favorites, comments as well as announcements. With this improved personalization, Youtube hopes to improve upon the 200 million people that visit the homepage everyday already - which are often one-and-done visitors that arrive from destinations like Facebook and Twitter. Users can browser categories, preview a channel's content, subscribe to channels and see the activity from all of their subscriptions.

In related news, this week the video platform announced its YouTube Analytics tool will replace Youtube Insights. Google is touting the tool as a way for account holders to gain more insights into who views their vidoes, where they view it, and for how long. The new analytics offers video producers the ability to access a quick overview and more in-depth reporting through its Audience Builder and Audience Retion Tools. Ultimately, YouTube hopes these more in-depth analytics will lead to video being optimize, and better made. 

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