YoY Conversant Growth Solid By Any Measure
Conversant, which recently rebranded from Commission Junction, reported earnings earlier in the month and by the looks of it, is enjoying the benefits of its long term presence in the industry and the retooled image.
“The Conversant team delivered solid execution in Q1, resulting in our highest quarterly revenue growth in four quarters,” said John Giuliani, president and CEO of Conversant. "The enthusiastic response to our rebrand campaign and newly unified offerings validates our strategic focus on personalized digital marketing across channels and devices."
Just how "solid" were the results? Conversant revenue was $145.9 million, an increase of 8% year-over-year. Revenue from Conversant's affiliate marketing segment was $42.5 million (an increase of 11% year-over-year) while its media segment revenue was $103.5 million (an increase of 7% year-over-year).