Zumetrics Adopts an E-Commerce Focus
Market intelligence provider Zumetrics has launched a variant of its cloud-based analytics platform that is focused solely on the e-commerce sector.
“E-commerce moves incredibly fast, and we needed to deliver more precise information at a speed that keeps pace with this ultra-competitive environment,” explained Zumetrics Co-Founder and President Steve Izurieta. “Our clients depend on us to help them increase their online revenue by presenting market and competitive intelligence that empowers them to quickly make refinements to their brands position.”
Zumetrics customers will be able to monitor an entire line of products, evaluating how various elements such as product assortment, price promotions and on-site visibility impact sales. Zumetrics has added several e-commerce businesses in 2014 including Superfeet, Bauer, Kwikset, Conair and Pfister.