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Zumobi Reveals App Download Secrets

Posted on 8.22.2013

Creating a revenue generating mobile app is challenging, but a new resource guide from Zumobi aims to help developers increase downloads and monetize their mobile apps.

The Zumobi App Promotion and Monetization Best Practices Playbook sheds light on the performance gap between the channels where apps are promoted. For example, apps that are promoted through email marketing receive 34 percent more downloads, while app ads run on other apps receive 82 percent more downloads, apps promoted within newsletters obtain 41 percent more downloads and app spotlight promotions on app publisher homepages average 70 percent more downloads. These stats show that developers should have a marketing plan set in place in order to increase downloads and monetize their apps.

“As the first company to build native ads exclusively for the mobile platform, Zumobi has worked closely with publishers to sharpen app strategies, development and business models. Today, publishers have a handful of options to monetize their mobile apps like implementing our native ZBi advertising platform,” said Marla Schimke, VP of Marketing at Zumobi. “Our Playbook offers several effective ways that publishers can drive significantly more downloads, user engagement, and revenue. And, it’s based on the proven success we have achieved with our partners.” 

One of the Playbook's tips suggests that app marketers create digital content that aligns with their app. Then the marketer can send consumers to the app for more information by linking directly to the app store from the article. This strategy can increase app downloads by up to 27 percent. In addition, creating a new webpage that promotes your app along with a link from the homepage can increase downloads by 58 percent. In fact, there are many channels where marketers can promote their mobile apps, including on social media, at events, in print and even on television. For instance, once case study showed that a recommendation from a local news station resulted in an astonishing 598 percent increase in downloads.

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