How Prioritizing Accessibility in Email Marketing Can Strengthen Your Campaign
By Sam Bowman
Focusing on accessibility in an email marketing campaign can strengthen it significantly. Here’s how.
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5 Awesome Agency Email Marketing Strategies We Use To Grow Our Business
By Marina Turea
Email is an inexpensive and effective way to deliver messages to your prospects and past customers.
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4 Digital Strategies Every Digital Marketer Should Master In 2019
By Michael Reddy
Digital marketing is always changing and adapting, so should the marketers who work tirelessly to deliver a positive ROI for their companies.
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Empower Your Email Marketing
By Website Magazine
WIthout a robust technology database a companies' email marketing efforts may be in vain.
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Christmas is Coming – How and Why Marketers Should Prep Now
By EJ McGowan
Santa may only visit once a year, but marketers must regularly monitor their email lists and continuing to grow them year-round.
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The Future of Retail is Intelligent
By Pete Prestipino
PayPal has announced the acquisition of Jetlore, an AI-powered prediction platform for retailers looking to drive more revenue and reduce churn.
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Creating On-Brand Intelligent Experiences
By Pete Prestipino
Movable Ink has released several tools and integrations for developers to build custom apps and extend the capabilities of their products.
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The Impact of AI-Generated "Emotional" Language on Customer Engagement
By Pete Prestipino
By leveraging emotion, marketers can gain a competitive advantage in today's always-on digital landscape.
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Integrate Social Media into Email Campaigns
By EJ McGowan
By using a variety of social platforms that align with the brand, marketers can expand their reach to new audiences and stay connected..
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Brands Are Losing the Opportunity to Connect with Customers
By Pete Prestipino
Reputable email marketers are far more likely to reach their intended audience than peers with lower reputation scores.
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40 Years of Email Marketing
By Website Magazine
More than a third of the U.S. consumers have opened separate email accounts strictly for brand communication.
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B2B Companies Not Using Email Marketing
By Pete Prestipino
59 percent of B2B companies do not send out email marketing campaigns to their subscribers.
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Enhancing Ecommerce Email with UGC
By Pete Prestipino
Yotpo and Oracle Bronto annonuced an integration to sync ratings/reviews to merchant product catalogs.
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Sync Email Data to Digital Service Providers with Ease
By Pete Prestipino
Digital marketers need to have their most current user email data validated and synced to their email service provider in real-time.
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Tips to Modernize Email Design
By EJ McGowan
Take these steps to design emails that are creative, responsive, mobile-ready and clearly branded to drive more successful campaigns
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Email Marketing Toolkit: Segmentation
By Website Magazine
Segmented email campaigns can lead to a 760 percent increase in revenue according to a report from the DMA.
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Interacting With New Shoppers After First Purchase
By Pete Prestipino
62 percent retailers sent the exact same email on the same day to the purchaser and non-purchaser, despite access to purchase/click stream data.
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Deliverability Guidance for Email Service Providers
By Pete Prestipino
With the average open rate of emails hovering around just 20 percent, senders must ensure that they aren't standing in their own way...
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Grab & Reformat Content with Ease
By Greg Lewis
Brands often have a sufficient amount of content, but it's not always easy to get it into a channel where it can be most rewarding.
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Battle Cart Abandonment with Email Marketing
By Scott Cohen
Consider cart abandonment as a valuable opportunity to re-engage with your customers; use these email examples as your marketing foundation.
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