Blog

What is Data Analytics

By Andi Merovci

Using the insights gained from analytics can improve business processes, marketing campaigns, and product development.

How to Filter Bot Traffic in Google Analytics

By Website Magazine

Not all bots are bad, but webmasters and SEO professionals do need to implement filters to protect their sites.

The Small Business Guide to Google Analytics

By Website Magazine

Discover who your visitors are and what they like doing, then adjust your site to optimize its performance...

How Marketing Teams Can Become Data Analysts

By Jeff Cheal

Brands are finding data practices to become increasingly beneficial to their future growth and their bottom line...

The Metrics That Matter Most to Customer Success

By Website Magazine

Discover the secrets of properly measuring customer satisfaction and how to know if your business is becoming more valuable to its users and visitors.

Guesstimation is Not the Way to Optimization

By Dan Ushman

Marketing and advertising agencies in various sectors have already started to embrace big data as a way to enhance their creativity.

Track These Key Customer Metrics

By Website Magazine

Starting taking a data-led approach to tracking and analyzing customer behaviors.

Practical Big Data for Small Biz UX & Search Optimization

By Travis Bliffen

There is a ton of data out there, but for that information to be valuable, you must first make it usable.

7 Top Analytics Tools for SMB's

By Larry Alton

With such a wealth of diverse analytics tools available, there’s no way to make use of them all. So which are the best for small businesses?

App Analytics in Focus

By Pete Prestipino

There’s a lot that goes into measuring the performance of mobile applications (on both the technical and marketing sides).

Big Data & Analytics Shaping the E-Commerce Industry

By James Warner

Companies are analyzing their customer satisfaction and working hard to deliver exceptional customer services and experiences.

Transparent Video Workflow from Start to Finish

By Pete Prestipino

​Video collaboration and publishing platform Wipster has released new post production workflow and video analytics tools.

3 Tips to Maximize ROI with Google Analytics

By Travis Bliffen

Google Analytics can be an extremely useful tool for evaluating the effectiveness of marketing expenditures

Tracking BOPO with Content Analytics

By Pete Prestipino

To achieve a great digital buying experience, e-commerce brands must have the right data available.

Act on Prospect Engagement with Active Demand Chrome Extension

By Pete Prestipino

"Being able to act on prospect engagement in real time really accelerates the buyer's journey,"

Transform Raw Data into Interactive Dashboards

By Pete Prestipino

It’s essential to leverage data to operationalize corporate mandates like business growth, budget efficiency and customer experience.

More Visual Updates Come to Google Search Console

Google has introduced several updates to Search Console that aim to bring additional context to the data included in its visual reports.

QUICK HIT: The Death of Spreadsheets

By Website Magazine

Microsoft Excel is an excellent software tool with many practical uses but many consider the spreadsheet solution a digital dinosaur...

You Can’t Improve UX Without Listening to the User

Whether the goal is to encourage purchaes, gain subscribers or increase downloads, user feedback will improve your metrics.

How Do You Measure Good User Experience?

By Martin Greif

If you have both a web analytics tool and a survey tool, and you conduct usability tests at least once in a while...