The Importance of Social Media in Education
By Joe Eckel
A growing number of teachers are using social media platforms like Instagram and Facebook to communicate with their students.
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How to Create Facebook Ads that Convert
By Jonathon Gorham
But despite being an ideal platform for advertising, not every ad on Facebook gets the number of conversions necessary to make it profitable.
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The Importance of Having a Winning Online Reputation Management Strategy
By Peter Devereaux
Businesses spend years building their reputation, but today it seems that just a couple of tweets is all it takes to break your brand's image.
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Influencers Taking Over Retail Strategy
By Amberly Dressler, Episerver
Influencer marketing dominated retail success stories at Shoptalk in Las Vegas – and for good reason.
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Road To Transparency: Social Media and Influencer Disclosure Guidelines
By Matt Hensler
It may seem evident that an “influencer” is getting paid to work with a brand, but if it is so obvious, what’s the harm in adding a simple hashtag?
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3 Top Brand Strategies for #SocialCommerce in 2019
By Amberly Dressler
From Amazon’s influencer program to the hiring of reality TV stars, social commerce barely resembles what retailers thought it would be.
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Making Contact: Are You Maximizing Live Chat’s Value to Your Site?
By Larry Alton
Despite users’ eagerness to take advantage of chat systems, many businesses are still reticent to put live chat front and center on their sites...
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Integrate Social Media into Email Campaigns
By EJ McGowan
By using a variety of social platforms that align with the brand, marketers can expand their reach to new audiences and stay connected..
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The Best Time to Post on Instagram, Facebook & Twitter
By Website Magazine
Timing is everything, particuarly as it relates to brands social media activity.
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The 10 Best Snapchat Accounts to Follow for Marketing Inspiration
By Website Magazine
If you're looking to boost engagement on Snapchat, gain some inspiraiton from some of the best accounts.
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Consumers Are Watching & Shifting Attitudes on Data Privacy
By Website Magazine
Concern over data privacy has increased and it could end up resulting in far fewer Facebook accounts over time.
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Influencing the Influencers
By Pete Prestipino
Start thinking now about how your enterprise can build better relationships with influential subject matter experts...
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Social Ad Spending Remains Strong
By Pete Prestipino
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
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3 Reasons to Look Beyond Instagram to Build Your Brand
By Mike Svatek
To realize the full potential of word-of-mouth marketing, merchants need the tools to showcase meaningful customer stories.
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The Secrets of Social Advertising
By Pete Prestipino
Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
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Converting Social Media Leads on Instagram
By Lena Speir
One valuable way to increase your followers, promote events or contests, and grow your sales is to use paid shoutouts.
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Timing is Everything in Social Media
By Website Magazine
Statistics to help social media marketers identify the optimal posting times on Facebook, Twitter, LinkedIn, Pinterest & Instagram.
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Social Advertising for Online Store Owners
By Erika Jolly Brookes
Social media buys can be an affordable and efficient way to market to your ideal customers online - even for those with small budgets.
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5 Steps to an Improved LinkedIn Marketing Strategy
By Website Magazine
If LinkedIn is your primary social media channel for marketing, keep in the mind the following tips to improve your performance.
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Shoppable Posts at Instagram Go International
By Tara Simpson
Two leading e-commerce platforms have announced integrations with Instagram. Will it breathe new life into the practice of social commerce?
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