How to Create Facebook Ads that Convert
By Jonathon Gorham
But despite being an ideal platform for advertising, not every ad on Facebook gets the number of conversions necessary to make it profitable.
It takes time to find the right partner in any situation, following these tips from industry leaders will help save time and money in the long run.
Digital marketing is always changing and adapting, so should the marketers who work tirelessly to deliver a positive ROI for their companies.
Fraud long plagued digital advertising but with the speed at which programmatic networks work, the problem is greatly amplified.
Google Ads is hoping to bring more clarity to how advertisers measure their success with the introduction of four new position metrics.
Fast loading websites have long been a desire of most digital enterprises; speed matters greatly today and it is increasing in importance once again.
Most brands don't currently advertise on streaming platforms, but availability through Google's DoubleClick Bid Manager will likely change that.
The way consumers interact with media is almost completely different than it was just a few short years ago...
Advancements in mobile monetization technology is resulting in big profits for the digital advertising ecosystem.
Add new methods to your repertoire until you find the perfect mix of marketing tactics.
Web retailers must optimize the experience on-site and before customers actually get there...
Bidalgo has released a unique self-serve solution that will enable app markters to optimize their UAC efforts.
Video ad spending accounted for 41% of total social spending in Q1; Instagram ad spending doubled YoY while clicks tripled.
Google new video ad unit does not require placement in a YouTube video.
Overview of a recent TapJoy study on the effect of rewarded ads on user value.
Publishers using Funding Choices are seeing 16 percent of visitors allow ads on their sites with some seeing rates as high as 37 percent.
Creating content that adds genuine value to consumers directly (or indirectly) can clearly benefit brands in a variety of ways...
Brands should expect more targeted experiences because the criteria for people to be shown an ad will get more stringent.
6 ways you can stretch your company’s marketing budget to grow revenue and profits.
How Internet fragmentation is creating a "world wide" pain for digital marketers.