7 Essential Steps for a Successful Local Marketing Strategy
By Ravi Sharma
Implementing a local marketing strategy is essential for any local business that hopes to succeed in today's web-first world.

Implementing a local marketing strategy is essential for any local business that hopes to succeed in today's web-first world.
The last thing business owners want to have to worry about as they struggle to stay afloat is their Google My Business (GMB) listing.
Local SEO is more important than ever. The immediate benefits are obvious, including being found by local users, greater chance of converting them.
The double-digit growth of Spanish-speaking businesses across the United States offers B2B marketers huge potential...
Reviews are an essential aspect of the digital experience for consumers, but it's difficult for many enterprises to take advantage of the insights...
From Website Magazine's "Readers Speak" series, Snowpak's David Chi shares some insights on how his company is using content marketing.
Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.
If the map pack you are aiming for does not mirror the organic results, all you need is a few tweaks to break into the top three spots.
GoDaddy users will now be able to create and manage their Google My Business listings within GoCentral.
Google provided no indication how local businesses can control or modify this information if it does prove to be inaccurate.
Artificial intelligence is coming to local marketing (and much, much sooner than Web professionals might think).
Google recently introduced a dashboard within Google Search results pages that will enable local businesses to edit their listings.
Does the Internet see an accurate portrayal of your business?
Local guides can now upload videos to Google Maps, creating a richer experience for consumers but it's causing a stir among brands.
Are the headlines you're creating and sharing helping or hurting your digital enterprise?
The need for such location targeting is driving growth for software and solution offerings that can provide such capabilities.
Google is now enabling consumers to schedule reservations directly from Google Maps and Google Search.
A behind-the-scenes look at the July 2017 issue of Website Magazine.
Research from MomentFeed reveals that 84.8 percent of all consumer impressions happen on digital assets that "represent" individual stores
With the recent acquisition of Placed, Snap is addressing a significant problem in the market - that online ads are capable of driving offline sales.