Blog

7 Essential Steps for a Successful Local Marketing Strategy

By Ravi Sharma

Implementing a local marketing strategy is essential for any local business that hopes to succeed in today's web-first world.

Managing GMB Listings During COVID-19

By Michael Reddy

The last thing business owners want to have to worry about as they struggle to stay afloat is their Google My Business (GMB) listing.

Guide to Local SEO in 2019

By Peter Devereaux

Local SEO is more important than ever. The immediate benefits are obvious, including being found by local users, greater chance of converting them.

Growth Opportunity: Localize Your B2B Site for Spanish-Speaking Business Owners

By Craig Witt

The double-digit growth of Spanish-speaking businesses across the United States offers B2B marketers huge potential...

Integrating Customer Reviews with Yext, Trustpilot

By Chris Glover

Reviews are an essential aspect of the digital experience for consumers, but it's difficult for many enterprises to take advantage of the insights...

Using Hyperlocal Real-World Resources to Boost Content Marketing

By David Shi

From Website Magazine's "Readers Speak" series, Snowpak's David Chi shares some insights on how his company is using content marketing.

An End-to-End, Self-Service Platform for Location Targeting

By Pete Prestipino

Improvements in location technology are proving increasingly attractive for marketers - particuarly those in the brick-and-mortar realm.

Local Vs Organic: 3 Effective “Local Only” SEO Tactics

By Travis Bliffen

If the map pack you are aiming for does not mirror the organic results, all you need is a few tweaks to break into the top three spots.

GoDaddy Offers GMB Integration with GoCentral Website Builder

By Pete Prestipino

GoDaddy users will now be able to create and manage their Google My Business listings within GoCentral.

Wait Times Added to Google Local Results

By Pete Prestipino

Google provided no indication how local businesses can control or modify this information if it does prove to be inaccurate.

AI-Powered Local Marketing

By Pete Prestipino

Artificial intelligence is coming to local marketing (and much, much sooner than Web professionals might think).

Manage Local Business Listings within Google Search

By Pete Prestipino

Google recently introduced a dashboard within Google Search results pages that will enable local businesses to edit their listings.

List Local, Manage Broadly

By Website Magazine

Does the Internet see an accurate portrayal of your business?

Google Maps in Motion

By Frank Emerson

Local guides can now upload videos to Google Maps, creating a richer experience for consumers but it's causing a stir among brands.

Quiz Time! Are You a Headline Hero?

By Website Magazine Staff

Are the headlines you're creating and sharing helping or hurting your digital enterprise?

Waiting On A Train with Location-Based Targeting

By Pete Prestipino

The need for such location targeting is driving growth for software and solution offerings that can provide such capabilities.

Google Local Search Lets Local Biz Users Schedule Direct

Google is now enabling consumers to schedule reservations directly from Google Maps and Google Search.

Editor's Letter: Hear Them in Context (Website Magazine July 2017)

By Website Magazine

A behind-the-scenes look at the July 2017 issue of Website Magazine.

Local Brand Page vs. Corporate Websites

By Rosemary Lira

Research from MomentFeed reveals that 84.8 percent of all consumer impressions happen on digital assets that "represent" individual stores

Local Matters to Snap; Is it The Same for Millennials?

By Pete Prestipino

With the recent acquisition of Placed, Snap is addressing a significant problem in the market - that online ads are capable of driving offline sales.